Why Is Flexible Packaging Important

The packaging industry has evolved significantly to meet the changing needs of consumers, manufacturers, and the environment. One prominent innovation that has gained widespread recognition is flexible packaging. This modern packaging approach has transformed the way products are packaged and distributed, with a focus on enhancing shelf life, reducing weight, and minimising environmental impact.

In this blog, we will delve into the significance of flexible packaging and explore the key factors that make it an essential choice for businesses and consumers alike.

When choosing what type of packaging to use for products, the main thing businesses should consider is how much protection the item needs. Every product needs to be transported from the factory, to the shop, to the consumer without getting damaged or losing its integrity. What’s more, as well as being protective, packaging should prevent spillages and contamination, allow for easy handling and merchandising, and provide enough display space for the business branding and any relevant information required.

With that in mind, flexible packaging is a lightweight option that can be used for softer products, that aren’t at a huge risk of being damaged. Flexible packaging can have a number of benefits for both the consumer and the manufacturer.

Flexible packaging typically comes in the form of lightweight bags or pouches, typically used for products such as food packaging or cosmetics.

It is made by combining multiple layers of material, before being bonded together through lamination or formed into pouches and bags. This can be done through various processes including extrusion, printing and sealing.

At the other end of the spectrum, rigid packaging typically covers the likes of tin cans, bottles and cardboard or plastic boxes, and are ideal for more fragile items or items that need a higher level of protection. This is why it’s important to consider carefully which packaging works better for your product.

So, while rigid packaging can be heavier and more expensive to manufacture, it can offer more valuable protection for the products inside, especially as these items could be high value such as electronics. This often means that the increased manufacturing cost is still minimal in comparison to the price of the product inside.

When it comes to deciding between flexible or rigid packaging, you may also want to consider that rigid packaging can take up significantly more room in transit. However, rigid packaging is also much more widely recycled.

Flexible packaging has a number of interesting benefits that make it a key consideration for your packaging needs, from being cost effective to being able to preserve products.

Flexible packaging is cost effective

Flexible packaging costs much less to manufacture than its rigid counterparts. This is because it requires fewer materials, even with multilayer films. It’s also cheaper to transport, as it takes up less space, reducing the number of vehicles used.

Lightweight and efficient

Flexible packaging is inherently lightweight when compared to traditional rigid packaging options such as glass or metal containers. This means it requires less energy to produce, further contributing to environmental sustainability. As businesses seek to meet eco-conscious consumer demands and reduce their ecological impact, the adoption of lightweight, flexible packaging is a step in the right direction.

Flexible packaging is recyclable

Flexible packaging is recognised for its eco-friendly attributes, thanks to its reduced material consumption and efficient use of resources. Additionally, flexible packaging materials can be designed to be recyclable, making them a more sustainable choice. Many companies are actively exploring and implementing recyclable options to further reduce their environmental footprint.

Well suited to preserve products

Flexible packaging is extremely well suited to preserving your product, be that food or other. The airtight material protects its contents from moisture, UV rays, mould, dust and other environmental contaminants.

Flexible packaging is also very strong and durable. This means there is little chance of tearing in the supply chain or in its journey to the shelves. This is not only a plus for your products, but also a plus for the visual effect of the packaging exterior and design.

Extended shelf life

With the above in mind, flexible packaging materials, such as pouches and bags, are designed to provide an excellent barrier. These properties help protect the product inside from external factors that can cause spoilage, degradation, or loss of quality. This is incredible crucial for perishable goods, reducing waste and enabling manufacturers to distribute their products over longer distances and durations without compromising quality.

At Tyler Packaging, we specialise in flexible packaging solutions that are suitable for the likes of human and pet food, garden & leisure and industrial products.

Flexible packaging product range

Our range includes pre-made pouches, bags and sacks which can be easily customised to suit each individual business’ needs. We have a number of different pouch and sack designs that are recyclable ready or compostable, so that you can choose the best product for your specific needs while also helping to create a more sustainable future.

Flexible packaging printing options

Of course, one of the other features of flexible packaging is the ability to have your flexible packaging printed and finished to your specification. Here at Tyler Packaging we can help with digital print, flexographic printing and rotogravure printing processes, depending on the artwork, packaging format and minimum order quantity.

This gives you the additional benefit of making sure your packaging is fully branded, creating a professional finish.

Flexible packaging has become an indispensable component of the modern packaging industry. By adopting flexible packaging, businesses can reduce their costs, enhance product quality, and contribute to a greener future. Consumers benefit from products that remain fresh for longer, and the environment benefits from reduced waste and resource-efficient practices.

To find out more about flexible and lightweight packaging or to enquire about how we can help your business, get in touch, call on 01926 651451 or email info@tylerpackaging.co.uk.