McVitie’s, the UK’s leading biscuit brand, is teamed up with TerraCycle UK and runs the ‘McVitie’s Biscuit Wrapper Brigade’ which encourages biscuit fans nationwide to recycle their packaging. The scheme has an online registration which allows you to ‘donate’ your wrappers to TerraCycle in exchange for raising money for a charity of your choice. Consumers register their interest for free and are then able to download pre-paid Royal Mail labels. This means sending in used wrappers is completely free. Each wrapper sent in equals two points with TerraCycle; each point is worth a penny and the money is donated to any non-profit organisation, charity or school that the sender wishes.

As packaging specialists, we understand how important it is that the products we make are also recyclable, in order to reduce our landfill contribution. McVitie’s Biscuit Wrapper Brigade highlights just how much packaging ends up in landfill. The scheme accepts wrappers from all biscuit brands which can then be recycled into a number of items like watering cans, waste bins and pencil cases.

Since its launch in 2012, the joint scheme has saved one million biscuit wrappers from landfill which is approximately 2.5 tonnes of waste. Although biscuit packaging is already recyclable, UK councils are currently unable to recycle this type of packaging due to lack of infrastructure. While a penny donation here and there doesn’t seem a lot, more than £35,000 has already been raised for various charities and schools across the countries.

The McVitie’s and TerraCycle scheme highlights the little work that is done for mixed plastic recycling in the UK. Not only does this scheme raise money for worthy causes, it raises awareness around landfill and recycling issues. We hope that more money continues to be raised as less plastic enters landfill, because sustainability is the future.

 

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